This past Aussie summer, we at Remedy set out on a mission. A mission to make summer right.
For far too long we've all been sold the story that sugar owns the summer and all the good vibes that come with it. Beach days, road trips, carnivals… heck, even the relief of finishing a hard day’s work… it was all paired with images of ridiculously beautiful people guzzling down the sweet stuff. Even though we all know that’s not the reality. Fed up much? SAME.
But rather than get angry, we got cheeky. We set about making it right. Enter “Sugar Fizz”, a cliched sugary fizzy drink marketed in cliched sugary drink ways. What better way to highlight the ridiculousness of sugary drink ads than to create our own spoof versions, then turn them on their heads with a Remedy reality check?
Check out the results of us making it right below…