Kombucha

Remedy Kombucha College: How To Convert A Kombucha Skeptic

Remedy Kombucha College: Lesson #5

How To Convert A Kombucha Skeptic

It’s not going to come as a surprise, but at Remedy HQ we’re kind of addicted to kombucha. We freakin’ LOVE the stuff and think EVERYONE should drink it – it tastes great, it’s filled with goodness AND it has no sugar, what more could you ask for?! But even we have those mates that won’t even TRY kombucha. You know the ones; you offer them a can and they put up their nose like a toddler being served broccoli. Surely something that’s meant to be good for them can’t possibly taste nice!

In our experience, there are three types of kombucha skeptics: 

  1. The sugar-loving skeptic aka the die-hard soda lovers. Look. We get it. It can be hard to make the leap to imagine that something “fermented” is going to taste nice. You don’t go straight from downing handfuls of Skittles to only eating kale chips, nor do you go from drinking full-sugar Cola to homemade wheatgrass shots – baby steps are required.
  2. The burnt skeptic Their first experience was probably a very-funky, slightly-boozy home brew given to them by their crunchy aunt who lives in the hills or – shock horror – another brand of kombucha, and now they’re scarred for life. While we’d probably love a taste, homebrews are not for the faint-hearted, and can really put a sour taste in people’s mouths (pun intended).
  3. The dad skeptic What’s with dads thinking “kamboocha is a sheila’s drink!” (tell that to our founder Emmet) or “kambuthca is for those vegans!”. Dads can be REALLY stuck in their ways and don’t always like to venture into the unknown. They’re happy with a classic ginger beer and a bag of original chips, and that’s about it.  

So, what do you do when you come across a kombucha skeptic? How do you convert them to being a fully-fledged booch lover?

  • Pour them a sip of one of Remedy’s fruity flavors – we recommend Mixed Berry, Mango Passion and Raspberry Lemonade as the perfect gateway booches for any kombucha skeptic.
  • Show them the plethora of celebs who freakin’ love the stuff. Whatever they’re into – we can assure you there’s Remedy lover in their ranks. Music? Justin Bieber (and his wife, Hailey). to name a few. Movie stars? How’s Russell Brand? Sport? Oh, we don’t know... just Jrue Holiday from the NBA. If it’s good enough for all of them, surely it’s good enough for anyone.
  • Slip in a bit of alcohol. That’s right, whip them up a drink during cocktail hour. They’ll never guess that super-tasty gin number they just had was mixed with kombucha.
  • Tell them it’s a soda. Sometimes it’s THAT simple. If they don’t know what it is, they can’t be weirded out. If they happen to like it, you can then introduce them to all the goodies they’ve just consumed (live cultures, organic acids and antioxidants).

Got any other good ideas to convert a kombucha skeptic? Let us know!


Remedy Kombucha College: Kombucha Myths Busted

Remedy Kombucha College: Lesson #3

Kombucha Myths Busted

The internet is awesome, obviously. But by gee whizz, it can get murky when you're trying to sort out fact from fiction.

Take kombucha, for instance. While the humble fermented tea has been around for thousands of years, it is still a relatively mysterious and unknown drink to many people. If you turn to the good ol' google machine to find out more and you can easily come away confused or misinformed.

Luckily, you've come to the right place. Team Remedy is here to cut through the fake news and dispel the myths about kombucha!

 

MYTH #1: KOMBUCHA NEEDS SUGAR
TRUTH: Only during fermentation!

Sure, you DO need sugar to ferment. We can’t argue with that. And we don’t – we use raw organic sugar to kick off our brew, but what’s extra great about Remedy is that we ferment out ALL the sugar. We all know that when it comes to sugar there can be too much of a good thing, so why have it in your drink when you don’t need to?

MYTH #2: ALL KOMBUCHAS ARE LOW IN SUGAR
TRUTH: Not the case! Make sure you read the label.

Sugar is an essential ingredient in making kombucha. Most of the sugar in kombucha should be consumed during fermenting, but that’s not always the case, and sometimes extra sugar is added after fermentation in the form of juices and other ingredients for flavor, so you should always check the sugar content on the nutrition label.

The amount of sugar left in the final product depends on the length of fermentation. At Remedy, we follow a small-batch, long-aged 30-day brewing process to brew out all of the sugar.

MYTH #3: REAL KOMBUCHAS HAVE TO BE KEPT IN THE FRIDGE
TRUTH: Only if it still contains sugar!

Hold up! Wait a minute! Only kombuchas still containing sugar need to be stored in the fridge. This is because the magic of fermentation happens in a warm environment. So if a kombucha stil has sugar present and it becomes warm, it can kickstart a re-fermentation – which risks a kombucha getting  a little boozy, loose-y goose-y and could quite literally explode everywhere.

No risk with Remedy as NONE of our drinks contain any sugar (so no chance of refermentation) and our cultures are ripped, super strong and fine out of the fridge. We make sure of it by testing throughout shelf life. We’re alive AND kicking!

MYTH #4: KOMBUCHA IS ALCOHOLIC
TRUTH: Kombucha is a non-alcoholic beverage!

Like many fermented foods and drinks, a trace amount of alcohol is produced during the natural process of making kombucha. At Remedy, we thoroughly test each and every batch to ensure that this does not go above 0.5%, which is the national standard in Australia and New Zealand for non-alcoholic drinks. Don’t believe us? Aussie comedian Dave Hughes – who hasn’t had an alcoholic drink for 25 years - put this to the test on live radio by drinking six bottles of Remedy in two hours and taking a breathalyser test, with the result showing 0.00.

MYTH #5: KOMBUCHA IS HIGH IN CAFFEINE
TRUTH: It’s actually super low!

While kombucha is made from tea, the potency of the caffeine is reduced as a natural part of the fermentation process. The end result will vary from kombucha to kombucha, depending on the tea used and the length of fermentation. In addition to brewing out all of the sugar, our long-aged brewing process reduces the caffeine levels. Each serve of Remedy has less than 10mg of caffeine. To put this into perspective, tea or coffee can contain more than 100mg of caffeine depending on the type of coffee and how strongly it is brewed, and a can of cola will contain around 35mg.

MYTH #6: KOMBUCHA ISN’T SAFE FOR KIDS
TRUTH: Remedy is safe for all ages!

We can’t speak for other brands, but we know that Remedy Kombucha is completely safe and suitable for children to enjoy. We know lots of kids who have grown up enjoying kombucha (including Remedy Founders Sarah and Emmet's own family) and many other types of naturally fermented food and drinks. As part of our strict food safety certifications, we conduct regular external testing of our products to ensure they meet the highest standards of food safety and compliance.

MYTH #7: YOU CAN ONLY DRINK A SMALL AMOUNT
TRUTH: Trust your gut on what feels good for you!

We wouldn’t sell our kombucha in big bottles if you could only drink a little bit!

Really, there’s no limit to how much Remedy you can drink in a day. While we don’t believe in a one-size-fits-all prescription for how much kombucha you should drink, we do recommend incorporating it into your daily diet to truly experience the benefits.

Most of the team at Remedy have a bottle or can with each meal as it’s a super easy way to including something fermented, natural, and raw into your daily diet.

MYTH #8: YOU’RE GONNA NEED A TOILET CLOSE
TRUTH: Don’t worry, Remedy IS safe to drink on a date!

While this myth does make us laugh, it’s not the case. If it were, we’d be going through some serious amounts of toilet paper in the Remedy office.


What's so good about Remedy Kombucha?

Goes without saying, the team at Remedy LOVE kombucha. To help spread the love, we created a little blog series to give everyone else the lowdown on what's to love about it!

If you're still thinking, "hang on, kom-what-cha?!" pop over here to start at the beginning where we answer, "What IS kombucha!?".

We bet the next question is "Right... but WHY is kombucha so good for you?"

The benefits of kombucha essentially come down to three key components: live cultures, organic acids, and antioxidants in the form of tea polyphenols.

Combined, these three powerhouses help to support our all-important gut health as well as overall health and wellbeing. But let’s break it down in a little more detail…

LIVE CULTURES
When kombucha is fermented naturally and kept raw, unpasteurised and unfiltered as we do at Remedy, it contains healthy, living, good bacteria, or live cultures. Every can of Remedy Kombucha contains literally billions of these microorganisms.

Live cultures are great for gut health. We now know, thanks to the amazing work of scientists around the world, that good gut health is super critical to overall health and wellbeing. Research has proven (and continues to explore in more detail) how it affects everything from our digestion to our mood.

Live cultures improve gut health because they increase the diversity of your gut flora, or gut microbiota, aka the microorganisms or bugs that live in your gut.

They work together as a symbiotic community to get things working as they should and can also prevent the opportunistic growth of bag bugs. So the more diversity in there, the better things will work!

HEALTHY ORGANIC ACIDS: THE TOP 5 BENEFITS
Organic acids, also known as short-chain fatty acids (SFCA) are produced during the natural fermentation or brewing process of making kombucha. You probably aren’t prepared for the words “acid” or “fatty” to be good, but trust us these little treasures are a powerhouse of goodness.

Without getting too technical or scientific, organic acids can help to:

  • Regulate appetite
  • Prevent the overgrowth of bad pathogenic bacteria
  • Provide an energy source for the good bacteria in your gut
  • Stabilise blood sugar levels
  • Regulate cholesterol

ANTIOXIDANTS
Remedy Kombucha is teeming with naturally occurring tea polyphenols – nutrients which are rich in antioxidants to help the body fight illness.

These polyphenols - which come from the organic green and black tea that form the base of our brew - also play an important role as a prebiotic to increase the ratio of beneficial bacteria in your gut.

NO SUGAR, FOR REAL
In addition to the good stuff that IS in Remedy Kombucha, the other benefit comes from what’s NOT in it, and that’s sugar!

The negative health effects of too much sugar are pretty clear; from really basic and fairly immediate effects like weight gain to major risks such as diabetes, heart disease.

The beauty of Remedy is that although sugar goes into the initial brew, it gets eaten up by the live cultures during fermentation to produce those amazing organic acids we keep raving about. Remedy brews out ALL of the sugar, and we test every batch to make sure.

SO, LET'S RECAP!
Live cultures
Organic acids and tea polyphenols
No sugar, for real
Tick, tick, tick!

Remedy Now Available at TARGET!

Attention Target shoppers in the US of A! We know your cart is overflowing with fall décor and pumpkin everything, but save room for our Remedy Kombucha because we have officially landed in ~250 Targets!

That's right… we’re giving our Target friends in California, Colorado, Minnesota, Florida and Washington (so far!) the opportunity to ride the Remedy rainbow of deeee-licious, deeee-lightful, live cultured, no-sugar drinks that have already gained an epic following in Australia, New Zealand, Canada, the UK and across Asia.

Launching with Remedy Kombucha Raspberry Lemonade, Ginger Lemon and Mixed Berry, you can find Remedy’s 11oz 4-packs on Target shelves because we know one can is never enough. Especially when they're chock-full of flavor, packed with live cultures, organic acids, and contain no sugar, for real!

Want EVEN more flavors in EVEN more places across the U.S.? Make sure you tag us on social with where you’d love to see Remedy next. Hard to believe, we know, but your next Target run just got EVEN better!